Spoiled. And Niching Down


The riches are in the niches. At least they are nowadays. You can create a successful website/blog/community on just about any topic you can think of. It is insane how easy it is (relatively) to build your own business compared to 10 years ago. We are so damn lucky. We have the ability to quickly communicate with a large percentage of people on this Earth. That means that no matter what your hobbies or passions are, you can build a business around it. Why? Because all you need are a few diehard fans that love the same exact things you do and you can make a living. The internet gives us the ability to find those people. And once you create something of value around that hobby or passion and are able to link those fans you are off to the races. There are no more gatekeepers. No more people telling you you are not good enough for the job. You don’t need anyone to validate your skills or any certificate that says you are minimally qualified. You and everyone else on this earth has skills and interests, creativity and perspective, and a personality that no one else has and is of value to someone out there. That’s the gift we’ve been given. Now we have to take advantage of it!

Niching down. If you want to create a business around basketball in general, you are going to have a tough time. If you want to create a business around yoga for basketball players, you are infintely more likely to succeed. It comes down to competition and being able to find voids in the market where you can add value. And because of the sheer number of people now connected by the internet, using social media, and using search engines, the problem of finding your community is gone.

Sure it’s gonna take a lot of hard work and persistence, but it can be done. It CAN be done. And it just might lead you to that life of happiness you’ve always wanted. Now go out and do!

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